The media ecosystem

One partnership.
Multiple channels. Multiple formats. Repeated exposure.

RampageMayhemErnieOriginal showsLive streamingSocialYouTubeShort-formEventsReusable brand content

Rampage’s personal audience and Mayhem’s own channels are reported separately. Listed channels are the distribution network a partnership can use; contracts name the specific accounts, placements and dates.

In 60 seconds

What a CMO needs to know.

01

Who you reach

Rampage’s verified audiences, Mayhem’s own channels and Ernie’s executive network — each reported separately, never summed as one reach number.

02

Where your brand appears

Original shows, livestreams, social, YouTube, short-form, community email and real-world events.

03

How often it appears

Monthly placements you model yourself in the calculator below — every placement is a potential touchpoint.

04

What you receive

Published content plus an edited, reusable asset library your team keeps working with.

05

What it could be worth

A planning estimate of distribution value at the sponsorship CPM you choose.

06

How it’s measured

Delivered inventory, platform-reported results and tracked campaign links — no guaranteed outcomes.

Your brand doesn’t get one post

One partnership. An entire content engine.

A single campaign idea can become an episode segment, a livestream moment, a set of vertical clips, a Story run, an email placement and advertising edits — each one another audience touchpoint. Here is the network it can run on.

Rampage’s channels

Rampage JacksonSocial

Instagram

Feed posts & Reels

@rampagejackson

≈ 2,600,000 followersVerified: 2026-10-26

Verified account. Feed/Reel views, likes and comments are not publicly readable; Instagram Insights require the account owner.

  • Feed integrations
  • Reels
  • Product integration
  • Collaborative content
Open channel
Rampage JacksonSocial

Instagram

Story sets

@rampagejackson

≈ 2,600,000 followersVerified: 2026-10-26

Story impressions are only visible inside Instagram Insights.

  • Story sets
  • Product placement
  • Link stickers where supported
Open channel
Rampage JacksonLive

Kick

Livestream integrations

@rampagejackson

≈ 360,700 followersVerified: 2026-10-25

Concurrent viewers, peak viewers and watch hours are not published by Kick; first-party analytics pending.

  • Sponsored segments
  • Product placement
  • Brand overlays
  • Live mentions
  • Tracked links where supported
Open channel
Rampage JacksonVideo

YouTube

Long-form integrations

@RampageJackson

≈ 62,400 subscribersVerified: 2026-10-26

Lifetime average: 11,393,397 total views across 89 videos. A channel-wide average, not a forecast for one sponsored episode.

  • Long-form integrations
  • Sponsored segments
  • Product integrations
  • Descriptions & links
Open channel
Rampage JacksonShort-form

TikTok

Short-form videos

@rampagejackson

≈ 1,200,000 followersVerified: 2026-10-26

619 videos published. Per-video views, likes and comments are not readable without the account owner.

  • Short-form integrations
  • Product placement
  • Collaborative clips
Open channel
Rampage JacksonSocial

Facebook

Page posts

@rampage4real

≈ 2,500,000 followersVerified: 2026-10-26

Verified page. Post reach and engagement require Page Insights.

  • Page posts
  • Shared clips
  • Community amplification
Open channel
Rampage JacksonVideo

Rumble

Video & live

c/RampageJackson

≈ 21,300 followersVerified: 2026-10-26

Verified channel. Views per video are not published.

  • Video integrations
  • Live simulcast where approved
Open channel

Mayhem Motor Club

Mayhem Motor ClubSocial

Instagram

Club channel

Launching with the club

Analytics pending verification

Channel not yet launched. No audience is claimed.

  • Original programming
  • Build content
  • Behind-the-scenes
  • Brand integrations
Open channel
Mayhem Motor ClubVideo

YouTube

Long-form episodes

Launching with the club

Analytics pending verification

Channel not yet launched. No audience is claimed.

  • Long-form episodes
  • Sponsored segments
  • Product integrations
  • YouTube Shorts
  • Future live programming
Open channel
Mayhem Motor ClubShort-form

Short-form

Reels, Shorts, TikTok

Launching with the club

Analytics pending verification

Channel not yet launched. No audience is claimed.

  • Reels
  • YouTube Shorts
  • TikTok where approved
  • Clips & cutdowns
  • Behind-the-scenes
Open channel
Mayhem Motor ClubLive

Livestream

Mayhem live programming

Launching with the club

Analytics pending verification

Programming in development. No audience is claimed.

  • Livestream integrations
  • Brand overlays
  • Sponsored challenges
  • Product demonstrations
  • Audience interaction
  • Creator collaborations
Open channel
Mayhem Motor ClubEmail

Community email

Club newsletter

List building

Analytics pending verification

List is being built. No subscriber count is claimed.

  • Newsletter placements
  • Launch announcements
  • Partner offers
Open channel
Mayhem Motor ClubEvents

Events

Car shows, drift & track content

2027 calendar (proposed)

Analytics pending verification

Event activations are separately scoped. Dates, venues and attendance are not confirmed.

  • Car shows
  • SEMA-style coverage
  • Races
  • Meetups
  • Build reveals
  • Creator collaborations
Open channel

Ernie’s channels

Ernie ManansalaSocial

Instagram

Automotive & business storytelling

@ernie_motivation

Analytics pending verification

Analytics pending verification — Instagram blocks automated reads of this profile.

  • Automotive storytelling
  • Behind-the-scenes
  • Sponsor amplification
Open channel
Ernie ManansalaSocial

LinkedIn

Executive & CMO perspective

in/emanansala

≈ 7,638 followersVerified: 2026-10-26

Followers shown on the public profile. Post impressions require the account owner.

  • Executive & CMO perspective
  • Business storytelling
  • Sponsor amplification
Open channel

Event activations, car shows, SEMA-style coverage, races, meetups, build reveals and creator collaborations are separately scoped. Personal-account placements and likeness use require written talent approval.

Sponsor engagement calculator

What could one partnership actually produce?

Don’t just look at follower counts. Model the potential distribution, engagement and media value of your Mayhem partnership. Every figure is a planning estimate based on the assumptions you choose.

Step 1

Select your distribution

Toggle the channels your brand should appear on. Each channel shows the audience figure we could verify, with its date. Followers are never added together as unique reach.

2.6Mfollowers · verified 2026-10-26

Verified account. Feed/Reel views, likes and comments are not publicly readable; Instagram Insights require the account owner.

2.6Mfollowers · verified 2026-10-26

Story impressions are only visible inside Instagram Insights.

361Kfollowers · verified 2026-10-25

Concurrent viewers, peak viewers and watch hours are not published by Kick; first-party analytics pending.

62Ksubscribers · verified 2026-10-26

Lifetime average: 11,393,397 total views across 89 videos. A channel-wide average, not a forecast for one sponsored episode.

1.2Mfollowers · verified 2026-10-26

619 videos published. Per-video views, likes and comments are not readable without the account owner.

2.5Mfollowers · verified 2026-10-26

Verified page. Post reach and engagement require Page Insights.

21Kfollowers · verified 2026-10-26

Verified channel. Views per video are not published.

Analytics pending verification

Analytics pending verification — Instagram blocks automated reads of this profile.

8Kfollowers · verified 2026-10-26

Followers shown on the public profile. Post impressions require the account owner.

Analytics pending verification

Channel not yet launched. No audience is claimed.

Analytics pending verification

Channel not yet launched. No audience is claimed.

Analytics pending verification

Channel not yet launched. No audience is claimed.

Analytics pending verification

Programming in development. No audience is claimed.

Analytics pending verification

List is being built. No subscriber count is claimed.

Analytics pending verification

Event activations are separately scoped. Dates, venues and attendance are not confirmed.

Step 2

Select campaign frequency

Set how often each placement runs each month. Every placement is one potential audience touchpoint.

Potential monthly brand touchpoints22

Step 3

Estimated content performance

Views are editable assumptions, not guarantees. Where a platform does not publish a figure, the field starts at zero and is labelled pending — enter a number only when you have first-party data.

Estimated views — video & social256Kavg views × placements
Livestream viewer-integrations0avg live viewers × placements · not unique impressions
Estimated engagements0views × engagement rate (view-based denominator)

Step 4

Media value calculator

Qualified sponsored views ÷ 1,000 × your sponsorship CPM. Pick a planning scenario or move the slider.

256K qualified sponsored views at $30 CPM$7,680estimated distribution value
Method & assumptions

Estimated views = average views × number of placements. Estimated engagements = estimated views × engagement rate, using the view-based denominator. Where a follower-based denominator is used instead, it is (average likes + comments) ÷ followers × 100. Estimated distribution value = estimated qualified sponsored views ÷ 1,000 × selected sponsorship CPM. Follower counts are platform-displayed figures read on the dates shown; they are not unique people and are never summed as total reach. Livestream viewer figures are concurrent-audience estimates, not impressions. Every number on this page is a planning estimate based on the assumptions you selected — not a guarantee of reach, engagement, sales or return on ad spend.

Scope

Build the partnership around it

Talent, production, licensing and events are separate sources of value. They are not rolled into the distribution number above.

Planning estimate based on selected assumptions. Talent placements, likeness use and personal-account posting remain subject to written approval.

The value stack

You’re not buying media.
You’re building a content asset.

01

Audience access

Distribution across contracted Mayhem channels and approved talent channels.

02

Talent

Personality-led integrations and approved Rampage participation.

03

Production

Professional filming, editing, graphics and storytelling.

04

Content library

A growing collection of sponsor-integrated assets.

05

Licensing

Approved rights allowing the sponsor to reuse selected content.

06

Ad creative

Approved edits that can potentially become advertising creative.

07

Live

Real-time audience interaction and brand integration.

08

Culture

Brand participation inside automotive entertainment instead of interruptive advertising.

Talent, production, editing, creative development, licensing, reusable advertising assets, strategy, livestream integrations and event opportunities are separate sources of value. They are not rolled into the distribution number in the calculator.

Content multiplication

One shoot. Many assets.

Input

One Mayhem episode

Filmed once, with the sponsor present in the story rather than bolted on afterwards.

1

1 long-form YouTube episode

2

3–5 short clips

3

Instagram Reels

4

YouTube Shorts

5

Stories

6

Livestream conversation

7

Sponsor advertising edits

8

Behind-the-scenes content

9

Event & social amplification

One idea. Multiple assets. Multiple channels. Multiple audience touchpoints. Included quantities depend on the contracted tier and the approved statement of work.

Partnership levels

Choose your depth of integration.

Outcomes first. Investment after. Each level is a term with a defined scope, not a bundle of unspecified posts.

01 / Ignition

Ignition

Enter the ecosystem.

For brands establishing a presence and testing the audience and content relationship.

  • 1 sponsored YouTube episode integration / month
  • 2 livestream integrations / month
  • 4 original edited clips, 1 feed/Reel placements and 1 Story sets / month
  • 2 advertising edits from included footage / month
  • 1 community email placement / month
  • 1 × 60-minute CMO consultation / month
  • Monthly
  • Approved organic reposting during the term
Investment starting at$10,000 / month3-month minimum · $30,000 minimum commitment
Build my partnership

03 / Title Partner

Title Partner

Own a meaningful piece of the Mayhem story.

Presenting association with an agreed series, deeper integration and expanded rights.

  • 4 sponsored YouTube episode integrations / month
  • 8 livestream integrations / month
  • 12 original edited clips, 3 feed/Reel placements and 4 Story sets / month
  • 8 advertising edits from included footage / month
  • 4 community email placements / month
  • 4 × 60-minute CMO consultation / month
  • Monthly + quarterly business review
  • Paid use up to $50,000 monthly media spend
Investment starting at$35,000 / month12-month minimum · $420,000 minimum commitment
Build my partnership

Proposed asks, not verified celebrity rate-card prices. Talent compensation, personal posting, likeness rights, inventory and production capacity must be confirmed before a binding offer.

Partner delivery

The value doesn’t end when we hit publish.

According to contracted scope, your marketing team walks away with an ongoing media library — not a post that disappears in 24 hours.

Published content
Edited social assets
Vertical video
Advertising variations
Captions
Cover images & thumbnails
Campaign links
Reporting
Engagement data
Performance insights
Content rights documentation
Approved reusable assets
Optimization recommendations

Deliverables are defined in the statement of work. Rights and expiration dates are documented with every asset handed over.

Measurement

How we report what happened.

Delivered inventory

Every contracted placement, with the publishing account and the date it ran.

Platform-reported results

Views, watch time, impressions and engagement with the measurement window stated.

Action & attribution

Approved campaign links, tracked traffic and conversion events where implemented.

What we won’t claim

No guaranteed reach, engagement, sales or ROAS. No follower totals presented as unique people.

Where these numbers come from

Follower and subscriber counts are the figures each platform displayed on the dates shown in the channel cards, read from the public channel pages. Where a platform does not publish a figure — Instagram Reel views, Kick concurrent viewers, per-video TikTok views — the field is marked analytics pending verification and stays at zero until the account owner supplies first-party data. Method definitions and benchmarks are documented in the full sponsorship proposal.

Open the full sponsorship proposal

Next step

Don’t sponsor the sidelines.
Become part of the story.

Your brand can live inside the shows, streams, builds, conversations and content the audience actually chooses to watch.